Big News at Free House!
Icon Fuels Growth in Western Canada with Acquisition of Free House Wine + Spirits
October 1, 2014 (Vancouver, BC) Icon Fine Wine & Spirits is pleased to announce the acquisition of Free House Wine + Spirits Ltd.. The deal brings together two of Western Canada's most dynamic boutique wine and spirits import companies and positions Icon as one of the country's top mid-sized agencies.

"I'm excited to bolster our ever-expanding presence in Western Canada by bringing Free House into the Icon Fine Wine & Spirits family," said Jay Garnett, CEO of Icon. "Our partnership with Free House is a natural progression of Icon's strategy to deepen its Western Canada roots and better seize the opportunities presented by a rapidly changing marketplace. Free House brings tremendous value with the addition of strong brands to our portfolio and an unmatched industry sales expertise."

By acquiring Free House, Icon's already expansive portfolio boosts to over 100 brands, including leading family owned labels from both old-world and new-world regions, as well as an array of artisan spirits and craft-brewed ales. All of Free House's labels, among which are Cline Cellars of Sonoma and Clos de Val of Napa (US), complement Icon's existing portfolio of wines, including Chateau de Sancerre (France), De Martino (Chile) and Johnny Q (Australia).

"By joining forces, Icon's expanded presence in Western Canada will strengthen our current supplier relationships and create opportunities for new suppliers to join the portfolio," said Ted Latimer, who originally founded Free House in 1994. "Unifying two complementary agencies into one stronger mid-size company enables us to deliver more premium products to more customers, at better service levels than ever before."

Latimer will assume the role of President of Icon and manage the front-of-house and sales operations. Garnett will continue in his role as Icon's CEO and oversee the back-of-house and strategic operations. Icon's staff will expand to 15 by welcoming the Free House sales team into its convertible tasting room-style office space in the heart of Vancouver's Yaletown district.

Icon Fine Wine & Spirits is a premium agency that markets the world's leading niche wines, spirits and craft beers across Western Canada. Noted for its exceptional and unique collection of family-owned and operated producers, unparalleled alcohol beverage brands and diverse portfolio of both old and new world wines, Icon also provides industry leading education, service and support to premium hotels, private wine stores, provincial liquor boards and beverage distribution outlets and the public. For more information on Icon and its brands, please visit

St. George Spirits!
Proudly independent. Passionate about innovation. Committed to craft.
Over three decades at the vanguard of the American craft spirits revolution, we have been distilling exceptional artisanal spirits with integrity.

Great Press!
September 2013 | Vancouver, BC

Chateau Pesquie Terrasses Rouge 2012 (France)
+708752 $19.99 92 pts, Rhone Report, Wine Advocate, Issue 15, March 2013

"Following on the heels of the outstanding 2010 and 2011, the 2012 Chateau Pesquie Cotes du Ventoux Terrasses is up there with the best vintage of the cuvee to date. Comprised of 70% Grenache (60 year old vines) and 30% Syrah (30+ year old vines), aged 6-8 months in 40% new oak barrels, it is essentially declassified Quintessence and comes from hillside vineyards lying between 840-930 feet in elevation. Bottled unfined and unfiltered and transparent ruby in color, it offers up a gorgeously pure, supple, and seamless profile with kirsch and berry styled fruit, licorice, and spring flower like qualities all emerging from the glass. Elegant, forward, and delicious, it gains in stature in the glass, is ridiculously textured from such an inexpensive wine, and has sweet tanning emerging on the finish. Buy this thrill ride of a Cotes du Ventoux by the case and enjoy bottles over the coming 3-5 years."

Chateau de Saint Cosme Cotes du Rhone 2011 (France)
Wine Spectator 90 Pts. October 2012

A mouthfilling core of plum sauce and blackberry paste is backed by charcoal and anise on the finish. Solid, direct, pure and driven. Drink now. 12,500 cases made. (Oct 31, 2012)

Toucas Alvarinho 2011 Vinho Verde (Portugal)
+765974 $29.99 Wine & Spirits 91 Pts. August 2012

"The fresh scent of narcissus and linden blossoms lends this wine a spectrum of floral notes. There's sweet pear nectar backing them up and youthful green acidity, but the main impression is of drinking flowers. This is clean, layered and light, a white to chill for aperitifs with fresh almonds."

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Since its establishment in 1994 Free House Wine & Spirits has strived to maintain its initial goal on delivering to the hospitality trade – and ultimately to the consumer – the best quality products at the most affordable price. The passion for wine that prompted the founding partners, Ted Latimer and Don Bryant, to progress from retail to wholesale distribution has remained undiminished even as the Calgary-based agency expanded to serve all of Canada. Today the portfolio has grown in size and diversity to include some of the wine world’s most exclusive and interesting producers.

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